Gush 101

From Office to Party: Press-On Nail Styles for Every Occasion

The best thing about press-on nails is also the thing most people underestimate about them: you can change...

Press-On Nails for Small Nail Beds: How to Find the Right Fit

Small nail beds are one of the most common reasons people give up on press-on nails after one or two tries...

Press-On Nails for Weddings: How to Choose a Bridal-Ready Set

Wedding nails deserve to look perfect. Whether you are the bride, a bridesmaid, or a guest, your nails are...

Almond vs Round vs Coffin Nails: How to Choose Your Best Shape

Choosing a nail shape feels simple until you are actually choosing one. You see almond nails on one person...

How to Choose the Right Press-On Nail Size for Every Finger

Press-on nails that fit correctly look salon-quality and last up to two weeks. Press-on nails that are the...

Answers to the Most Confusing Beginner Beauty Questions

Starting out in beauty is confusing. Not because the information does not exist. Because there is too much ...

The Best Gush Beauty Products for a Minimal Everyday Makeup Kit

The goal of a minimal makeup kit is not to have the fewest products. It is to have the right products. Righ...

Beauty Trends That Look Great On Camera and In Real Life

There is a specific frustration with beauty trends that only work in filtered, well-lit social media conten...

Beauty Hacks That Make Your Makeup Last from Morning to Night

Makeup that looks good when you apply it is one thing. Makeup that still looks good eight hours later is an...

Cruelty-Free Beauty vs Vegan Beauty: What Is the Real Difference?

These two terms appear together so often that most people assume they mean the same thing. They do not. A p...