Our makeup hits that just right,
exactly-how-I-want-it sweet spot.
Or as we call it, the G spot. 🎯
The Inside Scoop
The Holy Grail of our formulations, and the 3 things every Gush product will always be.
No asterisks ✳️, no nasties and no sneaky T&Cs!
Gush products are cruelty-free, vegan & clean. Formulated with conscious ingredients.
But we actually care more about what we formulate without!
That’s why you’ll never find 30+ (and counting) toxic ingredients in our makeup - including sulphates, parabens, phthalates, mineral oils, formaldehyde and fragrances.
And if you’re thinking “idk what those really are or why they matter” here’s the 101 on why clean ingredients are important AF:
Your face absorbs 5-10x more chemicals than your body
Your average makeup routine puts you in contact with 100s of chemicals a day (not all good ones)
Your skin may end up absorbing upto 2.2kgs of cosmetic chemicals a year
We’re not here for the Makeup vs. Skincare showdown,so we’re calling for a truce!
That’s why we cherry pick actives that really work for your skin, and load our products with science-backed and skin-soothing ingredients like Hyaluronic Acid, Avo Oil and Antioxidants. All so you always look and feel 💯
Gush was designed to deliver!
No streaky liners, smudgy lipsticks and messy blush here.
Just our breakthrough, overachieving formulations that nourish your skin while being weightless, long-lasting and giving you a powerful payoff.
We basically cracked the code to having it allll.
The hero ingredients that make our superhero
Ingredients that will
never make the cut ❌
Gush is only tested by humans in lab coats, never on bunnies with fur coats.
And we don’t use any byproducts like gelatin, animal oils, beeswax etc either!
Allergens & Irritants
Mineral oils, fragrances, SLS and more can cause nasty breakouts. So we kept 'em all out!
Hormone Disruptors & Carcinogens
Phthalates, parabens, formaldehyde amongst others interfere with your hormones and cause serious damage to vital functions. So they’re a definite no-go on our list.
Toxic Preservatives & Chemicals
EDTAs are preservatives that can protect makeup but irritate your skin, and Ethanolamines are chemicals that pose a major health risk — so we opted out.
How we run the show 🏃🏻♀️
We rounded up content creators, beauty editors, makeup artists, newbies, students, mums, dads and our closest friends to give it to us straight.
They tested our formulas 🧮, gave us real feedback and we went back to the lab, back to them and then back again till we got it right - for everyone! 🌸