No asterisks ✳️, no nasties and no sneaky T&Cs!

Gush products are cruelty-free, vegan & clean. Formulated with conscious ingredients.
But we actually care more about what we formulate without!

That’s why you’ll never find 30+ (and counting) toxic ingredients in our makeup - including sulphates, parabens, phthalates, mineral oils, formaldehyde and fragrances.

And if you’re thinking “idk what those really are or why they matter” here’s the 101 on why clean ingredients are important AF:

5-10x

Your face absorbs 5-10x more chemicals than your body

100*

Your average makeup routine puts you in contact with 100s of chemicals a day (not all good ones)

2.2kg

Your skin may end up absorbing upto 2.2kgs of cosmetic chemicals a year

We’re not here for the Makeup vs. Skincare showdown,so we’re calling for a truce!

That’s why we cherry pick actives that really work for your skin, and load our products with science-backed and skin-soothing ingredients like Hyaluronic Acid, Avo Oil and Antioxidants. All so you always look and feel 💯

Gush was designed to deliver!

No streaky liners, smudgy lipsticks and messy blush here.
Just our breakthrough, overachieving formulations that nourish your skin while being weightless, long-lasting and giving you a powerful payoff.
We basically cracked the code to having it allll.