What's The Gush 🤫

A breakdown of my travel makeup bag
 7 Essentials in your travel make up bag Going on that muchhh needed post pandemic vacation? We’re jealous! Buut, we also know your pain! That Indigo 20kg baggage allowance is not enough to fit your entire makeup collection and the...
K-Beauty Trendy Hacks!
We’ve all wanted to try the 10 step Korean skincare routine to achieve gorgeous glass skin™️, but what if we told you we can give you glass skin in ONE makeup hack? And, to top it off we’ve a whole list...
Which is the best moisturizer to use under make-up?
The first step to flawless makeup? A killer primer! But what do primers do exactly? Prep your skin so it has a great base for all that makeup to sit flawlessly on, and the best way to prime your skin...
Euphoria Makeup Looks for When you go Back to College this Season!
Yeah, we are not over Season 2 of Euphoria and we don’t need to be. Bring Euphoria makeup looks to college and score A+ in the makeup department.  Need some makeup inspiration for this college season? Rhinestone Mondays and Glitter...
Guide To: The Best Makeup Kit in India
If you’re looking for the makeup kit with the least number of products and endless makeup possibilities, you’ve come to the right place, fam! Gush's Joy Set, hands down, has to be the best make-up kit in India. India with...
What is Clean Beauty: All you need to know in 2022
We’re all humans of habit. When we go shopping, we’re likely to visit Zara or H&M because of familiarity rather than a boutique store. When we eat out, we gravitate towards the restaurants or meals we’ve tried before. How often...
Best cruelty-free brands in India
A quick and easy guide to help you pick the best cruelty free brands in India!
In Conversation with Anjini Dhawan
Anjini Dhawan, a rising star in acting, social media trendsetter and our co-anchor for our #BetterInDuos campaign dishes her beauty deets and detests in this blog. Where does your passion for makeup and beauty come from? Honestly, it is super...
What Does Vegan Beauty Mean?
It’s the same as your vegan friend telling you about their diet!  It simply means our makeup products do not contain any animal or their byproducts in it!  We are also cruelty-free to boot! Common animal-derived ingredients found in beauty...
The Ultimate Lipstick Guide for the Clueless
Clueless about lipsticks and how to find the right colour, finish and texture? Don’t worry, I’m here as your lipstick fairy godparent. ;)  This is your ultimate lipstick guide for 2022.  Let’s make sure our lipstick looks amazinggg and lasts...
Harmful Makeup Ingredients - All you need to know!
You know what’s genuinely empowering? Knowing your sh*t. And we want to make sure you’re always an informed consumer who knows exactly what they’re looking for! Decoding INCI lists can be daunting but fear not, we’ve got a list of...
This Viral Blush Hack is What All The Cool Kids are Doing Right Now
TikTok makeup hacks are questionable, but once in a while we find a gem. This one will make you jump all around your room (or in your head) because it works. This viral blush hack is blowing up on reels...
Meet Stacked in Your Favour
Meet Stacked in Your Favour, our multi-purpose face palette!  It’s a 3-in-1 cream blush, bronzer and highlighter. The multi-tasker your makeup bag needs! It’s so versatile! Use it on your eyes, cheeks or lips. Apply a sheer layer or build...
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Made by women like you.