Gush 101

Tea With the Team

Gush is ushering a new era in the Indian beauty industry - one in which minimalist effort and maximum effor...

The Floating Eyeliner Trend

Tired of a traditional cat eye? Or maybe you are looking for a little extra glam and drama? Whatever the re...

Skincare-Infused Makeup? We’re here for it

Who doesn’t looove a glam makeup look for a special night out? No one. But, what I really don’t love is the...

Vegan Skincare that Deserves the Top Shelf

  If you’re among the people who thought veganism was a fad diet, sorry to burst your bubble but the plant-...

Your Guide to Skin Minimalism: No-fail Skincare Routine

We’re bringing it back to the basics. Overfilled drawers and 10-step skincare routines were everywhere a w...

What’s Toxic Positivity? Is Too Much Positivity a Bad Thing Too??

Toxic positivity? It sounds like a paradox. How can good feelings ever be bad? Sure, looking on the bright...

In Conversation with Anjini Dhawan

Anjini Dhawan, a rising star in acting, social media trendsetter and our co-anchor for our #BetterInDuos c...

This Viral Blush Hack is What All The Cool Kids are Doing Right Now

TikTok makeup hacks are questionable, but once in a while we find a gem. This one will make you jump all ar...