Gush 101

Guide To: The Best Makeup Kit in India

If you’re looking for the makeup kit with the least number of products and endless makeup possibilities, yo...

What is Clean Beauty: All you need to know in 2022

We’re all humans of habit. When we go shopping, we’re likely to visit Zara or H&M because of familiarit...

Best cruelty-free brands in India

A quick and easy guide to help you pick the best cruelty free brands in India!

In Conversation with Anjini Dhawan

Anjini Dhawan, a rising star in acting, social media trendsetter and our co-anchor for our #BetterInDuos c...

What Does Vegan Beauty Mean?

It’s the same as your vegan friend telling you about their diet!  It simply means our makeup products do no...

The Ultimate Lipstick Guide for the Clueless

Clueless about lipsticks and how to find the right colour, finish and texture? Don’t worry, I’m here as you...

Harmful Makeup Ingredients - All you need to know!

You know what’s genuinely empowering? Knowing your sh*t. And we want to make sure you’re always an informed...

This Viral Blush Hack is What All The Cool Kids are Doing Right Now

TikTok makeup hacks are questionable, but once in a while we find a gem. This one will make you jump all ar...

Meet Stacked in Your Favour

Meet Stacked in Your Favour, our multi-purpose face palette!  It’s a 3-in-1 cream blush, bronzer and highli...

Thoughtfully Created With Gush ✨

Made by women like you.